Job Description

Position Overview

The Social Media Manager will be responsible for developing and executing social media strategies that engage our audiences, showcase our dealerships, strengthen our brand presence, and generate conversations. This role requires strong creative skills, attention to detail, and the ability to manage multiple dealership accounts effectively.

Key Responsibilities
• Plan, create, and publish engaging content (photos, graphics, videos, and copywriting) for Facebook, Instagram, LinkedIn, and TikTok across all Glockner dealership accounts.
• Develop and maintain a consistent brand voice and visual style across platforms.
• Capture high-quality content on-site, including vehicle spotlights, customer deliveries, employee highlights, and community involvement.
• Design eye-catching graphics optimized for social platforms.
• Edit and produce short-form and long-form video content tailored for each channel.
• Monitor social media channels, engage with followers, and respond to comments/messages in a timely and professional manner.
• Track & report performance metrics, analyze insights, and adjust strategy to increase engagement, reach, and conversions.
• Collaborate with the marketing team and dealership managers to align content with sales goals, promotions, and community events.
• Stay up-to-date on platform trends, new features, and best practices to keep Glockner ahead of the curve.

Qualifications
• 2+ years of experience in social media management, preferably in the automotive or retail industry.
• Strong portfolio showcasing experience in content creation (photo, graphic design, and video).
• Proficiency with social media platforms and tools (Facebook Business Suite, Instagram, LinkedIn, TikTok).
• Skilled in Adobe Creative Suite, Canva, or similar design tools.
• Knowledge of video editing software for short-form content (Premiere Pro, Final Cut, CapCut, etc.).
• Excellent communication, writing, and storytelling skills.
• Ability to manage multiple projects and deadlines across different dealership accounts
• Experience with social media analytics and reporting. Experience with reporting in Google Analytics is preferred.
• Passion for creativity, branding, and community engagement.

Preferred Skills
• Background in photography or videography.
• Experience with paid advertising on Facebook, Instagram, and TikTok.
• Familiarity with SEO and digital marketing best practices.

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